White Point

White point refers to the natural “base white” of a printable material before ink is applied, including whether it appears bright, warm, or slightly cool. On PrestoTex polyester fabric wall media, the white point affects how colors reproduce because the printed image is built on top of that base tone. Accurate color matching depends on using printer profiles and settings that account for the media’s white point, especially for neutrals, skin tones, and brand colors.